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Dairy Farmers fuel females | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in May
Josh Kolm

The Dairy Farmers of Canada has revealed more details of its new multi-year initiative to support women’s sports, which will now include a national marketing campaign.

First announced last month, “Fuelling Women Champions” looks to advance the place of girls and women in organized sports in Canada so they have the same opportunities for a healthy lifestyle through sports that boys and men do. To do this, the initiative looks to increase the amount of participants and leagues for girls and women to be a part of.

Read more: http://strategyonline.ca/2015/05/07/dairy-farmers-get-the-spirit-of-a-champion/#ixzz3ZZyw2hNg
 

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